many venues call for one of these
on madison street across from the downtown bloomington garage
downtown business wardrobes niche market
local retailers are loading in the goods for holiday
BRAS BUSTING RECORDS
BY ANTHONY SALUTO
Bedtime Boutique’s sexy nature may feel threatening, but their sales prove otherwise. In the last year the lingerie store has increased its inventory by 30% which assisted in a 35% increase in sales. In addition to the expanding inventory, the actual store was remodeled and now features 3000 sq. ft. of floor space. Also, unlike many downtown businesses, private parking is available for the convenience of customers. Bedtime Boutique opened their doors in 1985 and continues to offer a wide variety of products including plus sizes and bras with 17 different cup sizes up to size 54L. While their customers may be a broad range of ages, the oldest customer is 95 years old and the youngest is 10 years old. In May 2005, Oprah Winfrey spoke on her talk show of many women wearing the wrong bra size. Oprah’s worldwide influence, and millions of viewers each day, prompted women to immediately purchase new bras after being fitted for the correct size. This inadvertent publicity helped Bedtime Boutique move from selling 20 bras a week to 20 bras a day.
editing Jeni Nussbaum
photography copyrighted, anthony saluto , usage and or prints, gosaluto@bellsouth.net
news tips, downtown trivia, gosaluto@bellsoth.net
advertising information: gosaluto@bellsouth.net
Copyright 2007 Anthony Saluto Productions P.O. Box 3425 Bloomington il. 61702
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photography copyrighted, anthony saluto , usage and or prints, gosaluto@bellsouth.net
news tips, downtown trivia, gosaluto@bellsoth.net
advertising information: gosaluto@bellsouth.net
Copyright 2007 Anthony Saluto Productions P.O. Box 3425 Bloomington il. 61702
Subscribe to this blog at the bottom.
